AA Vehicle Inspections

We recently worked with the AA to relaunch their Vehicle Inspections service. Honing in on the human truth that a book can’t be judged by its cover alone, along with the fact that most of us know stuff all about cars, we developed the Assume Nothing campaign.

With the majority of second hand car purchases beginning online, we executed the campaign digitally with our media partner Carat. Allowing for targeted messaging to our core audience and the ability to challenge the expected norm of fast forwarding through online advertisements.

Digital appropriate production.

Three-quarters of the commercial was shot on an iPhone to create a natural feel suited to the digital medium, and was supported through a variety of rich and simple banner placements. Positioning the AA as the go-to for assumption free, car purchase decisions.

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Auckland


Phone:
09 489 2709
Address:
L1, 8 Hurstmere Rd, Takapuna, Auckland
NB - access is via the alley between Madam Woo and Habitual Fix at 486 Lake Rd.
Mailing Address:
PO BOX 33726, Takapuna, Auckland 0740

Christchurch


Phone:
03 366 4694
Address:
227 High St, Christchurch
Mailing Address:
PO BOX 22656, Christchurch 8140