Cure Kids Website
Cure Kids’ three objectives for building a new site were 1) to be single minded about who they are and what they do, 2) to make it easy for New Zealanders to find out how they can help Cure Kids in the work that they do and 3) to increase donations from the website.
These principles guided us as we developed the site’s architecture, UX and wireframes from the huge depth of information Cure Kids needed to showcase.
We were able to strike a beautiful balance between scientific simplicity and engaging design that firmly positions Cure Kids as a charity focussed on funding child health research. The clear structure of content makes navigation simple and intuitive, with the always on and contextual donation prompts significantly increasing donations from the site.