Stratosfear Launch TVC
Whilst undertaking Rainbow’s End brand refresh, a new ride was introduced to the park – the Stratosfear. We were tasked with launching this unique thrill experience and the campaign roll out which included outdoor, press, magazine, digital, mobile and TV.
We developed a look and feel that sat somewhere between the old brand identity and our future vision for the park. The major challenge to overcome was creating a campaign that pre-promoted the ride’s opening while not actually being able to film the Stratosfear itself because it was still under construction in Italy. This TVC kicked off a very successful teaser campaign.