Thread & Sole Identity
Drawing inspiration from our client’s can you wear Chucks with it philosophy, we set about this full-scale identity project for a new, nationwide retailer of designer kids clothing.
We needed to develop something fresh and vibrant. An identity young enough to be fitting of the business, but aspirational enough that children would want to get their clothes from the stores. As far as the naming went, we toyed with very abstract options, through to the purely functional. Ultimately arriving at Thread & Sole – a name with a youthful energy to it, while still being descriptive of the business offering.