Thread & Sole Identity

Drawing inspiration from our client’s can you wear Chucks with it philosophy, we set about this full-scale identity project for a new, nationwide retailer of designer kids clothing.

We needed to develop something fresh and vibrant. An identity young enough to be fitting of the business, but aspirational enough that children would want to get their clothes from the stores. As far as the naming went, we toyed with very abstract options, through to the purely functional. Ultimately arriving at Thread & Sole – a name with a youthful energy to it, while still being descriptive of the business offering.

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Auckland


Phone:
09 489 2709
Address:
L1, 8 Hurstmere Rd, Takapuna, Auckland
NB - access is via the alley between Madam Woo and Habitual Fix at 486 Lake Rd.
Mailing Address:
PO BOX 33726, Takapuna, Auckland 0740

Christchurch


Phone:
03 366 4694
Address:
227 High St, Christchurch
Mailing Address:
PO BOX 22656, Christchurch 8140